Salary vs Dividends in Switzerland: How to Decide for SME Directors?

A detailed analysis dedicated to SME directors in Switzerland to optimize their compensation by intelligently combining salary and dividends, while managing tax thresholds, social contributions, and the risks of reclassification.

By Ark Fiduciaire

Published on 02/26/2026

Reading time: 8min (1684 words)

Economic and Tax Logic: Salary vs Dividends

When an SME director in Switzerland considers their compensation, they must choose between two main options: salary and dividends. Each option has its advantages and disadvantages, both fiscally and economically. Understanding this logic is essential to optimize income while complying with legal obligations.

Salary: Stable and Secure Compensation

Salary is a fixed and regular payment made by the company to its director. It is subject to social contributions (AVS, AI, APG, etc.) as well as income tax. Here are the main advantages and disadvantages:

Advantages:

  • Provides full social coverage (retirement, unemployment insurance, etc.).
  • Ensures a stable income, even if the company's results fluctuate.
  • Recognized as a deductible expense for the company, reducing its taxable profit.

Disadvantages:

  • Often higher tax rate than dividends.
  • Significant social charges for both the company and the director.

Dividends: A Tax-Efficient Income Supplement

Dividends are profits distributed to shareholders after the company has paid its corporate taxes. They are subject to a 35% withholding tax, but this can be reclaimed under certain conditions.

Advantages:

  • Generally lower taxation than salary due to partial taxation of dividends (50% for qualified shareholders).
  • No social charges on dividends.

Disadvantages:

  • No associated social coverage (no AVS, AI contributions, etc.).
  • Dependent on the company's profits.

Tax Risks: Reclassification, Audits, and Social Charges

The decision between salary and dividends is not without risk. Swiss tax authorities closely monitor these practices to prevent abuse.

Tax Reclassification

If the authorities consider the split between salary and dividends to be disproportionate, they may reclassify part of the dividends as salary. This results in:

  • Retroactive payment of social contributions.
  • Increased late interest charges.
  • Potential fines for non-compliance with tax obligations.

Tax Audits

Swiss SMEs are regularly audited to verify their tax management compliance. Key focus points include:

  • The ratio between salary and dividends.
  • The economic justification for the chosen compensation.
  • Any potential abuse of rights.

Social Charges

Although dividends are exempt from social charges, a salary that is too low can have negative consequences:

  • Insufficient social coverage for the director.
  • Negative perception by tax authorities.

Case Study: Numerical Comparison of Salary and Dividends in SMEs

Let's take the example of a Swiss SME with an annual profit of CHF 200,000. The director is also the main shareholder and must choose between a high salary or a combination of salary/dividends.

OptionSalary OnlySalary/Dividends Combination
Gross salaryCHF 200,000CHF 100,000
DividendsCHF 0CHF 100,000
Social chargesCHF 25,000CHF 12,500
Income taxCHF 35,000CHF 20,000
Dividend taxCHF 0CHF 7,500
Total net incomeCHF 140,000CHF 160,000

In this example, the salary/dividends combination optimizes the tax burden and increases the director's net income.

Common Pitfalls and Mistakes, and How to Avoid Them

Mistake 1: Setting Too Low a Salary

A salary that is too low can lead to tax reclassification and penalties. Solution: Respect a reasonable threshold based on market practices.

Mistake 2: Neglecting Social Coverage

By favoring dividends, some directors forget that they reduce their social protection. Solution: Maintain a sufficient salary to ensure adequate social coverage.

Mistake 3: Forgetting Legal Obligations

Incorrectly declaring dividends or salaries can result in penalties. Solution: Work with a fiduciary to ensure compliance.

Mistake 4: Poor Cash Flow Planning

Distributing too many dividends can jeopardize the company's cash flow. Solution: Establish a solid financial plan before any distribution.

Steps to Optimize Your Compensation

  1. Assess personal needs: Determine the income required to cover your personal expenses.
  2. Analyze the company's results: Identify the profit available for potential dividend distribution.
  3. Consult a tax expert: Get advice on the optimal split between salary and dividends.
  4. Set a reasonable salary: Ensure it meets market standards and provides sufficient social coverage.
  5. Calculate dividends: Determine the amount to distribute, considering tax obligations and cash flow.
  6. Prepare the necessary documents: Ensure that minutes and tax returns are in order.

Checklist: Key Points for Successful Decision-Making

  • Have you assessed your personal financial needs?
  • Is your salary in line with market standards?
  • Have you consulted a tax expert?
  • Does your company have enough cash to distribute dividends?
  • Have you prepared all necessary documents for the tax authorities?

FAQ: Salary vs Dividends Optimization in Switzerland

1. What is the minimum salary for an SME director in Switzerland?

There is no legal minimum salary for a director, but it must be reasonable and in line with market practices to avoid tax reclassification.

2. Are dividends always more advantageous than salary?

No, it depends on several factors, including the amount of profits, personal tax situation, and social coverage needs.

3. How can I reclaim the withholding tax on dividends?

The 35% withholding tax can be reclaimed by declaring the dividends in your tax return, provided you meet legal obligations.

4. Can I distribute 100% of profits as dividends?

No, it is advisable to retain part of the profits to ensure the company's sustainability and avoid cash flow problems.

5. What documents are needed to distribute dividends?

You will need general meeting minutes, approved annual accounts, and the corresponding tax returns.

6. Should I consult an expert to optimize my compensation?

Yes, a tax expert or fiduciary can help you comply with legal obligations and maximize your net income.

Conclusion

The decision between salary and dividends is a strategic one for SME directors in Switzerland. By understanding the tax and economic implications of each option, avoiding common mistakes, and relying on experts, it is possible to optimize compensation while complying with legal obligations. Take the time to analyze your situation and don't hesitate to seek professional advice to make the best choices.

Advanced Strategies to Optimize Salary/Dividend Allocation

To further optimize your compensation as an SME director in Switzerland, it is essential to consider advanced strategies. These approaches allow you to maximize your income while minimizing tax and social risks.

: Integrating Benefits in Kind

Benefits in kind, such as the use of a company car or coverage of certain professional expenses, can effectively supplement your compensation. These benefits are often tax-efficient and can reduce social charges.

Examples of benefits in kind:

  • Company car
  • Coverage of training expenses
  • Contributions to private pension plans
  • Reimbursement of professional travel expenses

Advantages:

  • Reduction of social charges
  • Tax optimization
  • Improved working conditions

Disadvantages:

  • Need to respect ceilings and tax rules
  • Risk of reclassification if benefits are deemed excessive

: Using Hidden Reserves

Hidden reserves represent undistributed profits or undervalued assets in the company's accounts. Mobilizing them can be an effective strategy for tax optimization.

Steps to use hidden reserves:

  1. Identify undervalued assets in the company's accounts.
  2. Carry out an accounting revaluation in accordance with tax standards.
  3. Distribute the profits from this revaluation as dividends.

Note: This strategy requires thorough analysis and the support of an accountant to avoid any tax risk.

Impact of Swiss Tax Reform on Dividends

The Swiss tax reform and AVS financing (RFFA), which came into force in 2020, changed the tax rules regarding dividends. It is crucial for SME directors to understand these changes to adapt their compensation strategy.

: Reduction of Corporate Tax Rates

The RFFA introduced a reduction in corporate tax rates in several cantons. This means companies can retain a larger share of their profits, which may influence the decision to distribute dividends.

: Increase in Partial Taxation of Dividends

For qualified shareholders, the taxable portion of dividends has increased in some cantons. This slightly reduces the tax advantage of dividends compared to salary, but this option often remains more advantageous in many cases.

Before RFFAAfter RFFA
Partial taxation of dividends: 50%Partial taxation of dividends: 70% (depending on canton)
Corporate tax rate: 20%Corporate tax rate: 14-18%

: Consequences for SME Directors

  • Review salary/dividend allocation: With the increase in partial taxation of dividends, it may be wise to reassess the optimal proportion.
  • Anticipate cantonal changes: Tax rates vary by canton, so it is important to monitor local developments.

Checklist: Advanced Strategies to Optimize Your Compensation

  • Have you considered integrating benefits in kind into your compensation?
  • Have you analyzed your company's hidden reserves for possible revaluation?
  • Are you aware of the current tax rates in your canton?
  • Have you taken into account the impact of the RFFA reform on your dividends?
  • Have you consulted an expert to assess the tax implications of the new rules?

FAQ (continued)

7. Are dividends subject to VAT in Switzerland?

No, dividends are not subject to VAT in Switzerland, as they are not considered a service or sale of goods.

8. What is the role of legal reserves in dividend distribution?

Companies must set up legal reserves before distributing dividends. These reserves help protect the company's financial stability.

9. Can I change the salary/dividend allocation each year?

Yes, it is possible to adjust the allocation each year based on the company's results and tax developments. However, it is recommended to maintain some consistency to avoid suspicion from tax authorities.

10. What are the risks of poor dividend management?

Poor dividend management can lead to tax penalties, reclassification as salary, or cash flow problems for the company.

11. Are there any caps on dividends in Switzerland?

There is no legal cap on dividends, but the amount must be justified by the company's profits and comply with legal obligations, especially the creation of legal reserves.

Conclusion: Proactive Management for Optimal Compensation

Optimizing SME directors' compensation in Switzerland is based on a thorough analysis of available options and their tax and social implications. By integrating advanced strategies, considering tax reforms, and relying on experts, it is possible to maximize income while securing your financial situation. Take the time to plan and regularly adjust your strategy to stay compliant with legal and economic developments.


References

Social security contributions & salary certificates 2026 in French-speaking Switzerland: practical updates, pitfalls to avoid, and step-by-step guide for SMEs and the self-employed

Everything you need to know about the new payroll and social requirements in force from 2026: stricter formalities for the salary certificate, social contributions monitoring, examples, common errors, and an operational checklist for SMEs and self-employed workers.

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